"A tablespoon of chia is like a smoothie made from salmon, spinach, and human growth hormone. As tiny as those seeds are, they're superpacked with omega-3s, omega-6s, protein, calcium, iron, zinc, fiber, and antioxidants. If you had to pick just one desert-island food, you couldn't do much better than chia, at least if you were interested in building muscle, lowering cholesterol, and reducing your risk of heart disease; after a few months on the chia diet, you could probably swim home." - as described in the New York Times best-selling book "Born to Run", by Christopher McDougall
"Need that extra for the long run, then the Health warrior will get you there. Mix any amount in water or your favorite drink and go the extra mile." -Andy Flory, Seattle store manager