
Natural running is a term that describes running the way nature intended us to. We believe that humans are literally "born to run", which is exactly why we chose the name for our company.
“The human foot is a masterpiece of engineering and a work of art.” Leonardo da Vinci
Humans are perfectly designed for walking and running long distances. It is natural to us. In order to do this efficiently, our body uses a natural running form that can handle the potentially dangerous physical forces exerted on the body over a long period of time. This form includes running with a mid to forefoot strike, as well as a faster cadence with shorter strides.
Since the invention of "jogging" (heel strike running), running injuries have been on the rise. This is because runners have gotten away from their natural running form. "Jogging" might as well be called "Un-natural running".
Re-learning natural running can start with running barefoot. Take off your shoes and do a quick run around your house. Notice how you don't land on your heels and how your knees bend more than if you were wearing heavier shoes and "jogging"?
This is the beginning of re-learning how to run naturally.
Wearing minimalist running shoes (designed to be similar to being barefoot) is a step in the right direction (pun intended) to getting your correct and natural running form back. And you're in the right place, because there's no better online destination to find the best in barefoot-inspired footwear than here at borntorun.com.
Happy natural running!
Born to Run is the Web's Best Barefoot/Minimalist Running Shoe Store.
It all started in 2010 when Dan Fairbanks decided to improve his running form and try barefoot running, but he couldn’t find a pair of Vibram FiveFingers anywhere to aid in his transition away from traditional running shoes. He knew what he had to do. With the help of Barefoot Ted, Dan created Born to Run®, and minimalist running shoes are now only a click away.
Born to Run is spreading the joy of natural movement through principle-based education and a truly world-class retail experience. Our goal is to become the best running brand in the world. Shop with us online, visit us in our retail locations, and help us make it happen!