Chapter 4: The Shoe Paradox
The conventional belief is that for a shoe to be healthy it must be cushioned and supportive. However, the reality is just the opposite. Cushioning and support are damaging to the foot and even harmful on the body, because they alter your motion from what's natural. This concept is tough to understand, seeing that we've believed just the opposite for decades. Prior to now we haven't looked at the foot for what it is: a living, adapting, and sensing complex system. The following are some of the flaws and faults of conventional shoes:
Born to Run is the Web's Best Barefoot/Minimalist Running Shoe Store.
It all started in 2010 when Dan Fairbanks decided to improve his running form and try barefoot running, but he couldn’t find a pair of Vibram FiveFingers anywhere to aid in his transition away from traditional running shoes. He knew what he had to do. With the help of Barefoot Ted, Dan created Born to Run®, and minimalist running shoes are now only a click away.
Born to Run is spreading the joy of natural movement through principle-based education and a truly world-class retail experience. Our goal is to become the best running brand in the world. Shop with us online, visit us in our retail locations, and help us make it happen!